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Writing The Next Glory

The 10th edition of GTI Asia China Expo (GTI GZ Expo) dropped its curtain several days ago.  However, everyone is still full of passion for it.  Let us lead you to overview the China game & amusement industry and the 10-year’s journey of GTI Asia China Expo.

Industry’s glory
China's culture & amusement industry, taking video games as representative, is an emerging industry born alongside IT development and the further integration of culture and technology.  Two thirds of global video games production is in China.  Chinese video games are developing very rapidly and become the positive motivation of the industry.  The value and influence of the China video game industry are beyond its development.  It drives the co-existence, mutual prosperity, and development of other industries such as IT, animation, advertisement, tourism, manufacturing, business real estate and film & television.

The Ministry of Culture and Tourism and Guangdong Provincial Party Committee and provincial government pay high attention to this cultural and creative industry.  There are two world-class industrial clusters in Guangzhou and Zhongshan, which are the centers of game and amusement.  Leading companies such as Unis, Wahlap, Sealy, Zhanhui, Golden Dragon, Super Wing, (HuaTai) BaiShun, Arccer stand out.  Some China-made video games have won universal praise.  And some leaders who are brave enough to make innovations and grasp the future are renowned at home and abroad. 

Exhibition glory
Organized by China Culture & Entertainment Industry Association (CCEA), Guangzhou Cooperation Office, and co-contracted by GZCESC and Haw Ji Co., Ltd., GTI Asia China Expo (GTI GZ Expo) celebrated its 10th anniversary glory.

GTI GZ Expo focuses on promoting industrial resource sharing and cooperation, and also insists on promoting industrial transformation and upgrading.  A dozen years' efforts are just for this day, now GTI GZ Expo has become an international top event for China’s game and amusement industry. 
Every year, GTI ambassadors visit more than 20 countries including the UK, India, Russia, the United Arab Emirates, and Australia to name a few.  With the strategy of “going global” and “bringing in”, we are sharing the fun of the global integration of the game and amusement industry here.

The 2018 GTI GZ Expo had an exhibition area of 80,000 square meters, with more than 600 exhibitors and 150,000 visitors.  It has ushered in a booming decade in China’s game and amusement industry.

Era’s glory
Abundant and profound Chinese traditional culture is the inexhaustible source of innovation for the game and amusement industry, and the profound games and amusement products make the national culture shine.

The 18th National Congress of the Communist Party of China proposed to enhance the cultural creativity and promote the integration of culture, science and technology.  Besides, the Ministry of Culture and Tourism insists on the standardized management and encourages the consumption of digital cultural entertainment.

Today, we are in the era of the great development of China's culture and entertainment industry.  Let us share the passion, the glory, and the prosperity of this new era.
※The article is published in the GTI Magazine Issue No. 168 in September 2018

 
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