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Searching for the New Direction of Gaming Entertainment in Southeast Asia


AGE Cambodia Expo 2018 kicked off in Phnom Penh
Asu Su / Michelle Mak
On November 28, 2018, the AGE Cambodia Expo was grandly opened at the Sohka Phnom Penh Hotel, with the presence and support of the Deputy Minister of Commerce and the Minister of Finance of Cambodia. The three-day show attracted professional buyers from mainland China, Singapore, Malaysia, Papua New Guinea, Cambodia, Hong Kong, Taiwan and other regions to seek new gaming entertainment products and partners. Although the scale of the first AGE show is small, the country's market is a potential star that cannot be ignored in the ASEAN region.

The ASEAN Premiere Drew Attraction


The organizer presented the Certification of Participation to exhibitors.

AGE is the first gaming show in ASEAN region, attracting about 30 professional exhibitors who engage in online games development, casino chips, poker, tables and chairs, online payment solutions, video games, web server solutions, and money detectors. Among them, online gambling game exhibitors accounted for about 50%, and most of the professional customers who came to the exhibition had a very clear purpose of purchasing online gambling games. In addition, Tencent Cloud from Taipei, and Network server solution providers such as China Unicom from Hong Kong were looking for business partners. Some betting game developers from Shanghai wanted to know more about the Cambodian market through this exhibition.

The approval of the first AGE was fraught with difficulties. However, the demand for local gaming in Cambodia is huge and enthusiastic, and the government has increased the number of licenses for gaming venues, with a significant growth in Chinese investors. This fair is a B2B event designed to promote the latest gaming and entertainment technology, equipment and services, not to advocate and publicize gaming activities to the public. There are about 140 licensed casinos in Cambodia, with the smallest having 20-30 betting tables. At present, the popular trend is the online games, which is convenient for many players to make bets at any time without geographical restrictions, among which the largest proportion of players is from China. GTI team set up at booth #102 and actively promoted GTI Asia China Expo and GTI Asia Taipei Expo, and distributed a large number of GTI magazines, attracting many global buyers come to visit and consult. What’s more, many insiders showed their strong interest in GTI Asia Taipei Expo 2019, which covers gambling + entertainment, and hoped to release their purchasing needs through an industry platform like GTI to find more superior manufacturers and partners.

Market Potential Is Not to Be Underestimated


The situation of AGE showed the unlimited possibilities of development on the Cambodia market, which is worthy of great expectation.
In an exclusive interview with GTI, the organizer said that the reasons for choosing Cambodia for the exhibition are as follows: firstly, the local consumption is dominated by US dollars, and the per capita economic consumption capacity is the same as that of major cities such as Guangzhou and Kuala Lumpur. Secondly, local hotels, real estates, roads and bridges and other supporting facilities are under construction in large quantities. That is to say, the government and regime are very stable, and the implementation efficiency of policies is very high and lasting, which is more stable than Malaysia and Thailand. The third is the continuous expansion of local casinos in Cambodia, the number of which is about to reach the upper limit. The giants in gaming industry, which will experience a monopoly in the process of mergers, acquisitions and reshuffles, are enjoying the most prosperous time in the market. In addition, offline gaming and online interaction are the market models of the local gaming industry in Cambodia. Online gambling has gradually become the mainstream form for the Cambodian gaming industry, and local mobile payment services have become popular, which is convenient for online payment.

In the aspect of buyer invitation, since the organizer is also engaged in other exhibitions such as VR black technology, new energy and international logistics, it has accumulated quite a lot of buyer resources and media resources in ASEAN countries, and has certain advantages in invitation and publicity. In addition, the large gambling enterprises often participate in the large-scale exhibition in Macau, resulting in the small and medium-sized gambling enterprises can not better show their product advantages and corporate image. However, AGE is a trade show dominated by small and medium-sized enterprises, which can provide more cost-effective products and services in line with buyers' budgets. The organizer has announced that the second edition of AGE will be held in Cambodia's second largest city, Sihanoukville, on June 27-28, 2019. Also, the organizer plans to hold another show in Hanoi, Vietnam in December. There are currently about 70 casinos in Sihanoukville, which is expected to grow to 80-90 by 2019. GTI will pay close attention to the exhibition and market situation in both places.


GTI sincerely invites all overseas buyers to visit GTI’s two expos in 2019.

The article is published in the GTI Magazine Issue No. 174 in April 2019

 
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