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A Stage for Amusement and Innovative Technologies: G2E Asia 2019

Carrie Chan
The 13th edition of Global Gaming Expo (G2E) Asia, its largest and most diverse edition ever, was successfully held at The Venetian, Macao on May 21-23 together with its conferences. It was the must-attend marketplace for the Asian gaming-entertainment industry, offering a one-stop platform to the industry professionals to network, forge fresh connections, source new products and solutions, and gain a deeper insight into the latest global industry trends.

Grand opening ceremony and speech
On May 21st, the opening ceremony was officially launched at hall C. Mr. Michael Cheng, the President of Reed Exhibitions Greater China addressed the audience saying, “G2E Asia is the region’s one-stop destination for forward-thinking gaming and entertainment decision makers and suppliers. This year, we are gearing up for a new bi-level exhibition space, together with new innovative segments and offerings, which will stretch across 34,000 sq.m. to accommodate a projected 18,000 visitors from Asia and abroad.” Mr. Cheng added, “The Intergrated Resort Technology & Business Solutions segment, which launched 2 years ago, has been further expanded, facilitating China’s ongoing 'diversified economy' policy.”

Mr. Miller, the President & CEO of American Gaming Association (AGB) also expressed that, “ The industrial association will make sure to focus on responsible gaming. No one or no institution can be much better to ensure that consumers can take part in the reliable and responsible gaming activities, except for gaming industrial associations. Now, Macao Gaming Inspection and Coordination Bureau has also done a lot in the education industry and the public to correctly conduct gambling activities." He said that the public should work hand in hand to ban illegal gambling, adding, "We not only shut down the illegal operations, but also prevent funding for drug trafficking, human trafficking and other serious offences."

The show was crowded with professional buyers
At the show floor, professional buyers from every field such as gaming, casino, and resorts could be seen everywhere. Under the adjustment of the related policies, the gaming market in Southeast Asia has sprung up gradually. As a result, the show was very popular with buyers from Vietnam, Thailand, Myanmar, Japan, Philippines, Malaysia, Singapore, and Cambodia among others. Exhibitors endeavored to attract buyers through various ways including experience, performance, and the distribution of fliers, and most importantly via their machines and products on show. What’s more, taking advantage of VR technology, most of the machines that applied VR technology caught lots of attention.

G2E Asia 2019 featured its most diverse edition to date in segments reaching all corners of the industry’s gaming and non-gaming sectors. Ms. Josephine Lee, Chief Operating Officer of Reed Exhibitions Greater China said, “G2E Asia just keeps getting better and better. This year, we’re proud and excited to introduce our new bi-level and ultra-diverse show floor to serve our biggest turn-out yet! Together with our growing cache of complimentary digital tools, we never waver in our commitment to continually deliver value-added services, maximizing ROI and enhancing event experience for all.” At Hall A-C on the lower level, there were mainly slots & electronic gaming machines, table games, parts & components, IR tech & business solutions and security surveillance on show, while the upper level of halls D-F housed game development, gaming platform development, sports betting, lottery, eSports, and all things Financial Technology.

The newest segment - Financial Technology Asia
Also, G2E Asia pushed out its newest show segment - Financial Technology Asia. It was jointly organized by G2E Asia and Blockchain Labs Co., Limited. It spotlighted Asia-Pacific’s skyrocketing FinTech industry, which is expected to grow at a compound annual growth rate of 72.5 percent from 2015 to 2020, reaching US$72 billion. The segment also provided a unique opportunity for financial technology and solution providers to showcase the latest solutions and services, including cloud financial solutions, block chain technology, cybersecurity, FinTech, and payment solutions.

Famous manufacturers worked hand in hand to create a brilliant show
Numerous famous manufacturers exhibited at the exhibition. No matter it was the scale, decoration, products or technology, they all performed a wonderful show. Among the exhibitors, many were from Mainland China and Taiwan. Bingotimes, with various products that have passed international certification, is a big winner in export sales. At G2E Asia, it showcased R220-Baccart, B220-Dual Rail Drawing Machine, R220 Sic-Bo as well as Roulette, and won many compliments and supports. Boller showed its novel product Total Win, a multi-game machine featuring baccarat, roulette, sicbo, slot and other games. Total Win is a table game that you can’t miss. It is definitely worth enjoying! Jumbo exhibited Bao Ni Fa, Cai Shen Fishing, and other products. Xiang Shang Games (XSG) attracted professional buyers by white-label iGaming products, and Taiwan Yuanmei made its debut at the show with its main new product Royal Fruit. It was very different from other exhibited gaming machines and got fairly good feedback. IGS, a well-known manufacturer in Taiwan, promoted its products through its agencies. Its products were also well-received. Taiwan's component products are also well-known all over the world. In G2E Asia, we saw three frameworks from TWCT, wires and parts from Chan Ming, Playing Cards from KuoKau, and other products from Advantech and IBASE. All of them performed well.

As for the manufacturers from Mainland China, Intelligent Game Soft displayed video horse racing games as well as amusement games. Some exhibitors like Lianjiang, Anji Aimie, TaoQi, AOKE, Guangzhou Yuhua, and Kejieda showed chairs, tables, chips and the like. What’s more, online gaming, sports betting and control system, e-sports and other professional divisions were located at the second floor. We also found many new entrants from Taiwan and Mainland China.

G2E Asia's commitment

According to the organizer, G2E Asia 2019 gathered 13,500 trade visitors in the first two days of the event, surpassing the same period last year by 5 percent, wrapping up the event with its most successful year ever. Throughout the course of its 12 years of operation, G2E Asia has worked closely with the Macao SAR authorities to ensure the integrity of the Show and that its exhibitors meet with all regulatory and legal requirements.

In close coordination with the Gaming Inspection and Coordination Bureau (DICJ), G2E Asia continued to restrict the promotion and marketing activities of illegal online gaming products and services. Every scheduled exhibitor at G2E Asia 2019 has committed to not display “any product or service that may be categorized as a consumer-facing product related to online or mobile gaming.”

Working closely with local regulators to stamp out illegal gambling is a hallmark of gaming operators and suppliers in Macao. We remain committed to our strong partnership with the Macao SAR authorities, in particular DICJ. G2E Asia will continue to provide the best platform for entertainment and gaming industry leaders and peers in the Asia Pacific region. As a strong financial and social contributor to Macao and the local community, the entertainment and gaming industry will continue to enrich the experience of the visitors to the region and contribute to Macao’s position as a leading international leisure and tourism destination.

GTI exhibited at G2E Asia

GTI also set up a booth at G2E Asia and welcomed buyers from all over the world. We successfully promoted the China-made products and shared info on the GTI expos with all the manufacturers and invited global buyers to the show.

The Winners of 2019 G2E Asia Awards were:

  1. Best IR Non-Gaming Attraction - Melco Resorts - The House of Dancing Water
  2. Best B2B Digital Product Solution - Betsoft Gaming - Betsoft Games
  3. Best Electronic Gaming Solution (Slots and ETGs) - Scientific Games - Jin Ji Bao Xi
  4. Best Table Game Solution - Tangam Systems - Table Games Yield Management
  5. Best Industry Innovation - GameSource (PIA) - Cloud Based Gaming Platform
  6. Best Gaming Floor - Galaxy Macau
  7. Best Industry Rising Stars -      

Vicky Chan - Asia Pioneer Entertainment
Joji Kokuryo - BC Ventures
Wincan Leong - MGM China
Lloyd Robson - Aristocrat
Rishi Tirupari - Wynn Macau   

  1. Best Corporate Social Responsibility Contribution - Melco Resorts
  2. Best VIP Gaming Promoter - Suncity Group
  3. Best Industry Supplier - Aristocrat
  4. Best Regional Asian IR (outside Macau or Singapore) - Solaire Resort & Casino, Philippines
  5. Best Integrated Resort - Galaxy Macau

※The article is published in the GTI Magazine Issue No. 176 in June 2019

 
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