Strategic consultant Amusement Entertainment Management has been retained by Palace Social Hospitality to coordinate the redevelopment of its newly-acquired 60,000 sq.ft iT’Z Family Food & Fun facility. Palace Social Hospitality, which currently operates as Palace Social in the Houston marketplace, has begun the process of transforming the Pasadena facility into a premium, multi-attraction venue complete with higher-end dining and beverage options, new immersive attractions, and more than 100 new arcade games.

Palace Social’s CEO, Billy Forney, commented, “our success throughout the greater Houston corridor has encouraged my team to seek additional market opportunities. We’re excited to be entering Pasadena with our special recipe that combines a premium dining offering with a host of interactive and immersive social experiences. As with our prior launches, Jerry Merola and his team at AEM will guide the transformation process each step of the way.”

AEM’s Director of Client Services, Jackie Zilligen, commented, “the Pasadena market represents a natural extension of the Palace Social brand. We’re excited to build on the Brand’s strengths and deliver a guest experience that sets a new standard within the region.” (2023/05/19)