The latest in academic research in the field of gambling was presented by researchers coming from universities and academic institutions from around the world to Las Vegas from June 6 to 10.  Topics ranging from history and etymology of gambling, regulations, gambling psychology, gambling addiction and responsible gambling, to innovation and evolution of business models, featured in the packed agenda of multiple streams, taking place at the Mirage Hotel & Casino.  The speaker line-up included, alongside academics, representatives of the business sector, moderating sessions and offering keynote addresses.  Clarion’s gaming division Head of Content, Ewa Bakun also was present in Las Vegas to moderate a session on Online Gambling and to explore the intersection between academic research and the business world. ‘With the progressive and forward looking character of some of the academic work to be presented, the UNLV conference will be a great opportunity to understand the emerging trends in gambling, likely to affect businesses.  

 Clarion’s Ewa Bakun will be moderating an Online Gaming session during the UNLV’s 16^th International Conference on Gambling & Risk Taking.

And if there is a business implication, it’s important that we know about it, as the key information provider to the sector through our events and digital content’, commented Ewa Bakun.  The session Ewa Bakun was due to moderate, entitled Online Gaming Consumers, Consumption and Behaviour, hosted  three presentations unveiling results of research and surveys on gambling behaviour of poker players (‘To Bluff Like a Man or Fold Like a Girl’ Gender Biases in Online Poker by Jussi Palomaki, University of Helsinki), mobile gamblers (A Behavioural Account of Mobile Gambling, by Richard James, University of Notthingham) and horse racing bettors (An Empirical Study of Online Horse Race Bettors Betting Behaviour in Finland, by Tuomo Kainulainen, University of Eastern Finland).  All three presentations reported on the results of cognitive psychology research into the players’ behaviour, which might have significant implications for businesses, in particular in the areas of responsible gambling, marketing and customer communications. More information can be found on https://www.unlv.edu/igi/conference. (2016/06/13)