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■ Asu Su／Carrie Chen
As one of the BRIC countries, India has become an impossible to ignore emerging market with its large population, developing economy and increasing demand for entertainment products. IAAPI provides a platform for the amusement industry to develop and attract numerous exhibitors. This year, Game Time International (GTI) visited IAAPI and had the honor to interview with the IAAPI president Mr. Ajaye Sarin. He told us the key elements for Chinese exhibitors to enter the India market and IAAPI’s plan in the next year. He also mentioned that IAAPI is willing to invite its members to visit large-scale exhibitions with international influence like GTI to build a cooperative bridge between China and India.
New Exhibitors Showed New Products
Game Time International (GTI): We would like to know about the exhibition this year. Are there any new products or new exhibitors? Compared with the previous year, what are the scale and highlights of this year?
Ajaye Sarin (AS): This year, we have 21 new companies and new exhibitors. Differences are in virtual reality. We have much more VR than last year. And then we have an adventure zone where the world leading companies like Zamperla has brought big rides to the show floor. And other new products including amusement rides, water park rides, FEC rides and theming outdoor games, which are all gathered at IAAPI.
GTI: Where are the 21 new exhibitors from?
AS: From India and overseas.
GTI: How about the visitors this year? Where do the visitors come from? How about the scale of the exhibition this year compared to last year?
AS: Much better than last year. The local visitors are from 52 regions of India and overseas visitors come from 35 different countries like Singapore, South Africa, Libya, and Saudi Arabia. On the first day, visitors reached the one thousand plus mark.
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GTI Chief Editor Asu Su sends a gift to Mr. Ajay Sarin, the IAAPI president, and invites him and his members to visit GTI Asia China Expo.
India is an Open and Growing Market of Great Potential
GTI: What kind of new products or new equipment impresses you and what kind of product is more suitable for the Indian market?
AS: Adventure games and VR products impressed me so much, which are so different and suitable for India’s entertainment parks. Actually, there are 8 parks to open in India this year, and the biggest of which will install VR games. Also, adventure parks have good potential in India.
GTI: How about indoor games likes slot games, What is the business for these in the Indian market?
AS: Indoor games are rising a lot. Basically, every mall in India has a FEC and there are a lot of families coming to the FEC. The indoor games are mainly from China and Japan, which feature a good price and high quality. India is a good market for indoor games.
GTI: We just did a calculation in the exhibition, there are about 20 exhibitors from China and it is around 10% of the quota in this exhibition. So what do you think about the Chinese products? And what do Chinese exhibitors bring to the India market?
AS: Indians like Chinese products a lot, because the products are of good price and quality. FECs’, water parks’ and theme parks’ entertainment products are urgently needed in India, so I think the Indian market is good for Chinese manufacturers.
GTI: What is the key point to attract exhibitors or visitors from different countries coming to this show?
AS: The key point is that Indian people are looking for quality products. India has new markets and new products, that’s why many international buyers are coming to visit IAAPI and India. Besides, there are more and more international manufacturers choosing India to their production base and do export trade business in India. India’s entertainment industry is developing fast, a large number of new parks opened or are about to be opened, so manufacturers from countries like China would like very much to sell their products here.
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The condition of IAAPI shows the unlimited possibilities of development in the Indian market, which is worthy of great expectation and development.
IAAPI Will Plan to Visit GTI Asia Expo
GTI: There are more and more Indian companies exhibiting at GTI Asia China Expo, and we will provide overseas buyers with three nights free accommodation from Sept. 12~14. Would you have an intention to invite your members to visit GTI Asia China Expo this year?
AS: We are definitely glad to inform our members of the free accommodation policy provided by GTI. Since more and more Indians are looking for good quality products in China and some of our members visit GTI China every year, you can send me emails covering the details about the free accommodation and we will send the information to our members by emails and invite them to visit GTI Asia China Expo.
GTI: For the next year’s IAAPI expo, do you have any new messages or plans to share with us?
AS: We’d like to express our thanks to manufacturers and visitors for visiting IAAPI Expo where there are a lot of good quality products. Next year, we may arrange an extra park touring activity so that visitors and exhibitors can not only participate in the exhibition but also visit India’s FECs and theme parks. And we welcome every visitor, if they are interested in our next year’s activity, you can send us the name list so that we can help them register earlier.
※The article is published in the GTI Magazine Issue No. 152 in April, 2017.
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