■Serena Zheng
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Paolo Dalla Pria, President of SAPAR Association of Italy, arrived at the GTI Asia China Expo again in September 2018. We were very delighted to welcome the distinguished guests from afar and had a brief interview during their short visit. Through his sharing, we could observe the image and development of Chinese products overseas and the current situation of the Italian market.
The Chinese market has grown dramatically
Game Time International (GTI): It’s the 10th anniversary of GTI Asia China Expo, and it’s your second time to visit the expo. What keeps you paying attention to the China market continuously?
Paolo Dalla Pria (PDP): Actually, it’s the second time we have visited GTI Expo as the president of SAPAR Service, but for me this is the tenth year, I saw all the editions of this Expo. In these years, I saw that the China market is growing very fast and China has a lot of good products and machines.
GTI: What’s your most impressive part of the expo? Are there any products, technologies, or exhibitors that interest you most? What kinds of game machines do you like most? Would you please offer some comments and suggestions?
PDP: In China, the amusement market is growing very fast with respect to other parts of the world. There are many changes to ticket redemption machines and kiddie rides, so they’re very impressive for me. Because in Italy, the government and the law are strict with redemption games in the amusement sector. In Italy, I love ticket redemption and kiddie rides because they have more of the market in Italy with respect to other productions. Because for video games, we have a lot of problems in Italy with the government. We need to have more games and it’s a very long process. I have no suggestions for your expo, because GTI Asia China Expo is a very good expo. You make it a very interesting expo.
Exhibition highlights market strength
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Liu jinhua, the President of China Culture & Entertainment Industry Association, presented the 10th anniversary trophy of GTI Asia China Expo to Paolo Dalla Pria, the President of SAPAR Association at the gala dinner.
GTI: As we all know, it is a new breakthrough that Rimini Amusement Show 2018 and ENADA Spring 2018 were held at the same time and place. How did you come up with this new idea? By comparison with holding ENADA Spring alone last year, are there any differences this year? Did they attract more visitors and create more profits than one show alone?
PDP: In August this year, there was a new deal: the group that brings together amusement companies and ENADA will be together again, thanks to an agreement between SAPAR, FEE (Family Entertainment Expo), and IEG (Italian Exhibition Group). In this October Roma Amusement Show and ENADA Roma will bring as one show - amusement and gaming machines together. And Rimini is a much larger event with a lot of companies. It’s a show where amusement and gaming machines will be together in the same event, even if with a totally separate identity.
GTI: ENADA Rome 2018 is upcoming in October, are there any innovations or differences by comparison with last year?
PDP: The innovation of Rome is a new manifestation with amusement and gaming together. However, it is necessary to change the laws concerning the amusement industry and to do this SAPAR Service and the University of Rome are carrying out a useful research path to make a new law to grow again the amusement company because we have given much time to the restriction of the law of entertainment. So SAPAR will try to make amusement grow again, not the gaming industry. We want to grow the fun without the price.
GTI: Is there a possibility that GTI Asia China Expo and ENADA Expo will develop a deeper cooperation, such as organizing business visits between the companies in our two countries?
PDP: In Italy, 10% - 15% of people in society are connected with the amusement sector because we have a lot of people working with gaming machines. Because we are restricted by the law for the amusement sector, until we change the law in Italy - when the amusement industry has more than 10% - 15% of factories, then we can team up to cooperate in the future.
China-made products continue to grow in Italy
GTI: As for those China manufacturers who want to explore the Italian market or develop the European market through Italy, would you mind giving some suggestions to them?
PDP: China’s market has a dialogue with the trend or the trend of manufactories. In Italy, we cooperate with these Italian manufactories and China to develop its games through Europe, so it will be a cooperation between Italy and China through these Italian companies. The importance is the cooperation between Chinese and the Italian companies that work in the amusement sector. Because of Italian amusement companies growth there are now 15% of Chinese machines used here. I am the buyer too. Because I have a company and sell the machines to other game centers in Italy and Europe. So I have to cooperate with these Italian companies and I can distribute your products to Italy and Europe. I am the buyer of Superwing, Saint-Fun, and Sunflower. I showcase Chinese products and sell them to Italian people. I will sell Chinese products in October in ENADA Rome. I have a lot of Chinese machines like Iceman. I sell Chinese machines to buyers all over Italy.
GTI: GTI Asia China Expo 2019 will take place on Sept.10-12, would you share your wishes?
PDP: I wish good luck to GTI for the anniversary and the friends here. I hope that I can find every new productions and new machines for amusement here.
※The article is published in the GTI Magazine Issue No. 171 in December 2018
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