■Carrie Chan／Jasmin Zhuang
Recently, with the development of the national economy, the improvement of national living standard, the upgrading of consumption and the timing when the dividend of online traffic gradually reaches its peak, the game & amusement industry develops rapidly and tends to be normalized and diversified. As one of the best platforms for the industry to promote in the business market, game & amusement industrial exhibition welcomes its opportunity to advance by leaps and bounds.

Beginning in 2009, GTI Asia China Expo (GZ Expo) has been marked with huge changes in numbers. Since 2013, the show’s space, exhibitor quantity and other parts have reached steady, rapid and sustained growth. In 2018, with the total area of 80,000 sq.m, the 10th edition of GZ Expo attracted over 560 exhibitors, and the total visitor number achieved 141,251. GZ Expo not only carries forward the China game & amusement charms, but also hammers away at building a bridge to connect the international market so as to achieve a win-win result via its comprehensive, diverse, developing and international platform. 

Last year, the show gathered numerous game & amusement industry as well as well-known enterprises from China’s 25 industrial cluster cities, Australia, Russia, Dubai, India, Malaysia, Japan, South Korea and so on. Exhibits covered over 20 fields, including game & amusement equipment, children's amusement equipment, theme park equipment, VR&AR&MR, mobile games, online games, software development, amusement park planning, environmental decoration, e-sport, cultural, and creative IP.  What’s more, the show also attracted visitors from home and abroad, including professional buyers from 60+ countries on five continents.

Each year, GTI flies to every famous industrial expo to conduct promotions.  We visit more than 10 countries such as Britain, America, Dubai, Italy, Holland, Argentine, Turkey, Germany, France, Russia, India, Japan, South Korea, Singapore, Malaysia, Indonesia, Cambodia, Thailand, Colombia, the Philippines, Iran to make China amusement “going abroad” become truth, and integrate global game and amusement arenas. Also, in 2018, the organizing committees of GZ Expo not only held a Sino-India and Sino-Russia Business Dinner, but also invited Mr. Pradeep Kumar Sharma, the president of Indian Association of Amusement Parks and Industries (IAAPI), Mr. Anil Padwal, the secretary general of IAAPI, Mr. Paolo Dalla Pria, the president of SAPAR National Association, and Mr. Kirill Palman, the president of The Amusement Industry Catalogue (AIC) to visit the show.  We also interviewed with them to learn more about purchasing demands and market information.  In particular, AIC Magazine invited some well-known exhibitors to give interviews.  All the media wrote a wonderful charter of GTI GZ Expo via the interviews and news releases, both online and offline.

In 2009, GTI GZ Expo was initiated at China Import and Export Fair in Guangzhou, and won the "2009 China's Most Growing Exhibition" Award. 

In 2010, the 2nd edition of GTI GZ Expo moved to Poly World Trade Centre Expo and officially embarked on the International stage to create the original innovative thinking of China’s games.

In 2011, coinciding with the pressure on the domestic sales of the game entertainment industry, the third GTI GZ Show broke through the dilemma by boosting the game entertainment industry against the trend.

In 2012, the 4th GTI GZ Expo moved to Area B of China Import and Export Fair Pazhou Complex, and GTI merged into the world to grasp the new transformation of the industry.

In 2013, the transformation and upgrading of the 5th GTI GZ Show led to a new format of game entertainment, which injected a potent impetus into the sluggish industry.

In 2014, the 6th GTI GZ Expo was held in Area A of China Import and Export Fair Pazhou Complex, bringing phenomenal global opportunities, and all statistics reached a new high, bringing new vitality to the peak of the industry.

In 2015, a great number of insiders from all over the world were invited to perform a new dream for the industry, and the number of exhibitors and buyers of the 7th GTI GZ Expo set new record highs.

In 2016, the dazzling grand show became a multi-faceted international event. The 8th expo attracted cross-border people to explore the new trends of industry development and discover more new business opportunities.

In 2017, with the glory of the industry, the 9th GTI GZ Expo joined hands with global insiders to shine a light on the world’s dream for the industry.

In 2018, under the impact of many unfavorable factors in the domestic game entertainment industry, the 10th GTI GZ Expo invited global buyers and industry magnates to help domestic insiders develop new markets under the policy of “The Belt And Road” and explore new models of industry development and innovation.

This year, GTI GZ Expo sincerely invites you to gather at area A, China Import and Export Fair Pazhou Complex, Guangzhou, China on September 10-12. Let’s Produce The Fun Origin together!

※The article is published in the GTI Magazine Issue No. 176 in June 2019