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Discover A Whole New World at PAExpo 2019

■  Asu SuSerena Zheng
Organized by HQ Bizlink International, the Philippine Attractions and Amusement Expo 2019 (hereinafter referred to as PAExpo) took place from July 11-13 at the World Trade Centre in Pasay City. The show kicked off with special Chinese Lion Dances, expressing Filipinos’ affection for Chinese culture, as well as conveying a market signal of full expectation for China game and amusement products.

With an area of 1900 sq.m, there were more than 70 exhibitors from the U.S., Canada, India, the Philippines and China, including Jiuyou, Huangyue, Nitto Fun, Superwing, ACE, Daxin Water Park, LX-Game, Joy Tech, DoDo Bird, Max, Beijing Haiber, Yuan Gong, Xiaofeixia, Domerry, Zhijiang, TOP VME, Desen Paper, LS-Game, Fun Park, Ocean, Sea, Hotai, Redsun, Zhike, ICT, Lachao, Sile, Sunflower, Xinyu, Asia Inflatable, Mich, Xiaoyao, Wolong, Chyh Yuan, Intelligent Game, G-Look, Guang Yang, Airo, Star, Sungame and Zhuoerde, to name just a few; about two-thirds of the exhibitors were from China.

 


In addition to target buyers from World of Fun, Tom’s World, Time Zone, and other large local game & entertainment chain centers, shopping malls, holiday resort hotels and water parks, and operators from KTVs, bars, clubs and other entertainment venue also visited the expo, looking for games and amusement products that could match their entertainment performances. VR&AR, bowling machines, self-service exchange equipment, inflatables, gift machines, and other products were interesting to the buyers. South Korea is the Philippines' main source of tourists, followed by China with a market share of 21.03 percent, according to the Philippine Tourism Ministry. A total of 733,769 Chinese tourists visited the Philippines from January to May 2019, an increase of 30.96% compared with the same period in 2018. With the surge in Chinese tourists, the Philippine market is also actively seeking games and amusement products that are meeting Chinese tourists’ demand, for enhancing its attractiveness and prolong the time Chinese consumers spend in their venues.


David Chow, head of the PAExpo, said Filipinos have four favorite leisure activities – eating, playing billiards, singing, drinking, and 27% of R&R activity-time is spent on amusement and recreation activities. The total population of the Philippines now stands at 106.51 million. Children below 14 years old make up 34 million (32%), youngsters between 15 to 19 year old 29.5 million (27.7%), and up to 49 years old 26.62 million (25%), which means more than 84% of the whole population is under 49 years old. It shows that the Philippines is a country with a youthful population and young people's consumption is the main driving force for economic growth. These young consumers are not satisfied with only a few major entertainment activities available, and have a large demand for new products and recreations. Rich variety, diverse content, interesting and novel are the market requirements of young consumer groups in the Philippines for games and amusement equipment. However, in order to meet young consumers’ demand, the update cycle of new products in entertainment venues should be quicker and shorter. The consumption habit of seeking novelty, change, and different experiences lays the soaring cultural and entertainment market of the Philippines.


David Chow(left), head of the PAExpo. 
There are more than 100 amusement and water parks across the country built on vast resorts and major popular tourist areas. Manila already has more that 20 of such theme parks located mainly in huge shopping malls and casino resorts. The Philippines also has several super-large shopping malls, entertainment venues such as nightclubs and KTVs are everywhere. It has a huge market gap waiting to be filled by a wide variety of entertainment. For example, Philippine consumers are keen on indoor entertainment, but few local companies introduce innovative amusement equipment such as mini bowling, electronic dart games, VR&AR, motion sensing games and laser tag to stimulate people's new consumption demand.
David Chow pointed out that under current international trade, buyers and customers are no longer gathered in several economic centers as before. Instead, global mobility captures the market opportunities in every place, the inherent brand effect is gradually fading, and professional buyers will pay more attention to the quality and cost performance of the products, as well as the adaptability and economic potential of their local markets. If the prices are reasonable, the Philippine buyers like to conclude the transactions immediately without hesitation. Because in the Philippines, the homogeneous market cannot drive new consumer demand, only by constantly adding new amusement equipment, providing various entertainment activities can the operators win consumers.


Because of the promising Philippine market, GTI exhibited at booth# A311 of PAExpo to explore the Philippine market for the insiders in Mainland China and Taiwan. At the same time, a large number of GTI magazines, China Amuse magazines and the brochures of GTI expos were distributed to actively promote China games and amusement products. Local professional buyers are invited to GTI Asia China Expo 2019 in September and GTI Asia Taipei 2020 in April.
※The article is published in the GTI Magazine Issue No. 179 in September 2019

 
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