Business Scope: inflatable equipment, arcade games, party rooms, catering.
Area: 700 sq.m. 

Number of operating machines: 40 game machines, 5 sets of inflatable equipment.
Price of inflatable equipment: free for adults, USD 8.99 (about 62.84 yuan) for kids under 2, USD 14.99-USD 15.99 (about 105-112 yuan) for older kids.

Price of packages:
USD 9 for 2 hours unlimited of inflatable equipment
USD 10.5 for 3 hours unlimited of inflatable equipment
USD 12.5 for 3 hours unlimited of inflatable equipment + lunch (pizza + drink each)
USD 14 for 3 hours unlimited of inflatable equipment + arcade game card of USD 5
USD 16 for 3 hours unlimited of inflatable equipment + lunch (pizza + drink each) + arcade game card of USD 5
Birthday party packages (up to 25 people):
Jungle Experience Party: USD 259 (about 1810 yuan).
Including:
2 hours in a private party suite + 1 slice of pizza per child + a dedicated Party Host + arcade games card of USD 5 (only for birthday kids)
Island Excursion Party: USD 319 (about 2230 yuan).
Including:
2 hours in a private party suite + 1 vanilla ice cream cup per child + a dedicated Party Host + arcade games card of USD 5 (only for kids)
Extreme Safari Adventure Party: USD 359 (about 2509 yuan).
Including:
2 hours in a private party suite +a balloon bouquet + a dedicated Party Host + Monkey Joe themed pinata + 1 goodie bag per child + arcade games card of USD 10 (each child and the birthday child will get USD 5 extra) 

Price of arcade games:
USD 5=25 points, USD 10=54 points, USD 20=108 points, USD 25=140 points, USD 35=200 points, USD 50=300 points
Website:
http://www.monkeyjoes.com/locations/pointe-orlando   

Monkey Joe's is a game and amusement theme center which is located in International DR., Suite 1032 Orlando. When walking in, the service center and dining district come into the sight first, followed by the playing areas and party zones. For the center, parties, catering and games are the main operation parts. Parties play an active role in gathering more customers while free point cards and dining services included in the package also help to extend their staying time in the park and to promote the consumption of the park.
Covering a half area of the whole center, the Monkey Joe themed large inflatable equipment and soft play areas are designed for children from 3 to 12 years old, aiming at providing the safest and the most comfortable facilities for them to jump, slide, and climb. In addition, the center also sets an independent play area for the children under 3 years old. The advantage of soft amusement equipment is to protect the children the most so that their parents can put their hearts at rest when kids are playing.
All the inflatable equipment here is equipped with slides and Monkey Joe’s image in jumping, climbing, or sliding which shows the best combination of Monkey Joe characteristics and the equipment. Furthermore, this method, which takes the IP characteristics as the entry points to vividly build a scene-based consumption atmosphere, is similar to the special effects used in American Hollywood movies. And it also shows that American film culture has penetrated into all aspects of entertainment.
One of the features of American indoor theme parks is to strengthen the players’ real feeling by combining the IP’s characters and scenes. But most of the domestic theme parks are over emphasizing the decoration of scenes like focusing on creating a luxury environment rather than the IP characters setting, which makes the parks less vivid. And if there is less linkage between the scene and IP characters, it is hard to create a logical, sustainable, effective consumption line for the consumption atmosphere and they become fragmented. Under this, a polarization of consumption possibly strikes the park, with some areas full of visitors while others are nearly empty. And that is the last thing the operators want to see. 

40 sets of mini children game machines are equipped in the arcade game area, including motion sensing games, basketball machines, bowling machines, air hockey machines, gift machines, redemption machines, simulators and so on. Overall, arcade machines lights are used to create a game atmosphere. And the average game consumption is around 2.4 points. Based on the highest standard of USD 5 to 25 game points, each game costs about 3.3 yuan (less than USD 1), which is as the same average consumption level as the parks in China. Most of the machines are mainly on light entertainment and less in large LED screen, which can actively push the consumption in children visitors and create a good atmosphere for birthday parties. Among the machines from Europe and the U.S., the Pirate's Hook, Duo Drive, and Lane Master from Guangdong UNIS Technology Co., Ltd. were placed next to the birthday party suites and in front of the arcade area respectively. From that it can be seen how those machines are popular with local children. 

The birthday party area is divided into two party rooms, the red party room and green party room. Every single room covers an area of about 35 sq.m. and can host 25 people. There are three packages for birthday parties, Jungle Experience Party Package for USD 259 (about 1810 yuan), Island Excursion Party Package for USD 319 (about 2230 yuan) and Extreme Safari Adventure Party Package for USD 359 (about 2509 yuan). The average cost will be about USD 11-USD 15 (about 72-100 yuan). For more information, please check the above introduction. 

One highlight in Monkey Joe’s is the dedicated Party Host. Except for the posture shows, the Host also can interact with the young players, not just simply finishing their work and standing aside. Just like the cartoon characters you meet in Disney, they will say hello to you in their special way. During the party time, Monkey Joe Host will join in the activities, acting like a real member of them. Making the IP characters more impressive and vivid can help to attract more customers to consume and play in the park. This is also one of the effective operating strategies for Monkey Joe’s.  

※The article is published in the GTI Magazine Issue No. 191 in October 2020